The retail banking industry is constantly evolving and shaping on the increasing
changing in consumers’ and world habits. The new branches need to evolve
so that to provide customers with a powerful and attractive alternative to
the many new channels that are appearing. The best companies are introducing innovative
services, more aggressive brands and communication concepts, even
new business models.
In the new branch formats the bank have to attract, to simplify in creating
a new fruition of the space easy to understand and to differentiate in creating
their own identity. Crea International, a Physical
Brand Design agency, is
providing ideas, concepts and design for several clients in Europe and the
Middle East developing new innovative formats of banking, in particular targeted
branches and future banking formats.